With the improvement of people's living standards, the quality requirements for the consumption of office furniture and building materials are becoming higher and higher, and consumer brand awareness has increased, and the focus on products has gradually shifted to brands. This has also led to the shift in competition between office furniture and building materials companies Brand competition. In the first half of this year, the national real estate market showed a trend of both volume and price. From January to May, the sales area of commercial housing nationwide increased by 35.6% year-on-year. Affected by this, the market demand for office furniture and building materials products will increase significantly.
Nowadays, consumers have higher and higher requirements for office furniture and building materials products, not only comprehensively considering the price, service and quality of products, but also the pursuit of personality, fashion, convenience and other elements. Currently, the post-80s generation has become the main force of home decoration, so the post-80s consumer psychology has become an important factor affecting the consumption trend of the entire office furniture and building materials market. The post-80s generation is a generation pursuing creative life. In terms of interior decoration, mix-and-match styles, fashionable styles, and alternative decorations have become the decoration styles that the younger generation loves. At the same time, consumers are no longer satisfied with batch-type, standardized office furniture and building materials, but are more inclined to personalized, tailor-made products, so that the overall customized office furniture has gradually become a popular consumption mode. In particular, the advantages of customization, fashion, time-saving and labor-saving of custom-made office furniture have gradually become the first choice for high-end consumers. With the increasing demand for office furniture customization, a number of companies specializing in making office furniture have emerged in the market.
At present, custom office furniture accounts for about 10% of the entire office furniture market. As an emerging thing, its development space is still large.
Consumption awareness of brands is increasing, green environmental protection consumption is becoming mainstream, and green environmental regulations are being improved
E-commerce will provide a way for the office furniture and building materials industry to explore new business models. From 2012 to the beginning of 2013, the office furniture and building materials industry frequently heard news of enterprises “wading” e-commerce. Exploring new business models and keeping pace with the times have become the only way for office furniture and building materials companies to survive and develop. The traditional domestic office furniture marketing model is to use independent stores, large national chains, local chains, large supermarkets and other channels for sales. Relying on e-commerce, the office furniture and building materials industry has obtained a new effective marketing model that meets the consumer demand of a large number of young people. E-commerce represents the maximum use of limited resources by modern technology to meet the needs of consumers to the greatest extent. Although office furniture and building materials are involved in e-commerce, the small office furniture and building materials products are selling well, and not all products are suitable. Office furniture and building materials products are large-scale slow-moving consumer goods. Product service, brand, performance and environmental protection Sexuality requires experience to better understand; office furniture and building materials are sold to consumers as semi-finished products, which need to be installed on-site. Products placed in different decorative styles show different effects. Therefore, the current mode of e-commerce in the office furniture and building materials industry is still a way of combining online and offline experience stores. E-commerce requires a lot of manpower and material resources to solve the later installation and after-sales service. However, in general, with the development of the Internet of Things, mobile payments and cloud computing, consumers will be more concise and convenient in using resources in the future. In the future, the office furniture and building materials industry will usher in greater opportunities for transformation and upgrading based on the e-commerce industry.
