The shareholder trend of the household industry's consumption upgrade seems to have failed to blow up the furniture industry. Instead, more and more furniture business owners lament that furniture is getting harder and harder. The gap between large and medium-sized enterprises in the industry is constantly widening. A group of old furniture owners are being gradually replaced by new furniture people, the industry is rebuilding, as furniture companies need to gain insight into changes in consumption, take demand as a guide, do market segmentation and precise market positioning.
The growing furniture industry is getting harder.
The furniture is getting harder and harder. We used to have no salesman in the furniture. Now we have six people to run the market but the situation has not changed. The dealers wait and see. After a variety of methods, the luxury is also on, but the market reflects that it is not so good. The furniture in the past two years is too difficult. You see that many companies seem to have no problem, but this is the appearance. The pain behind him is only known to him. How do people ask me about my business? I said it was okay, but I lost three or four million last month. How long can I support this if I continue? This is the author’s voice recently heard by the furniture factory owner. On the other hand, we are interested. According to data released by Jialian and others, the furniture industry continues to grow at a compound annual growth rate of 29%. The national retail sales of furniture from 160 billion in 2012 to more than 220 billion in 2017 can have such a large increase in the industry. But more and more companies feel the cold, why do they feel so different?
The furniture industry is changing.
When the furniture business owner wants to change in the big world, we notice that the profound changes that are taking place in the entire furniture industry have changed from decentralized layout to centralized layout. From cost advantage to independent innovation. The shift from a simple manufacturing model to a composite exhibition model from a simple manufacturing model to a composite exhibition model. From a store-oriented business to an intensive development model. From the store sales to the Internet, new retail and unbounded sales, where is the market for furniture growth? Furniture owners are fast. Disappearing, a new generation of non-furniture new furniture people are forming, they are rebuilding the industry, but you may not realize that furniture is developing from high speed to high quality. Why is it high quality? He is not someone saying us High quality is high quality. He has his objective inevitability. His internal requirement is that our consumption structure has changed. The consumer market is changing. From 1980s to 1991, we belonged to the subsistence consumption stage, and the per capita poverty is poor. Year is an important moment, this year really canceled the grain ticket, The four major convenings, the direction of the problem was solved. From 1992 to 2001, we belonged to the stage of improved consumption. Household appliances refrigerators entered the family in 2002-2012, which was a significant stage of consumption upgrade. Housing and cars entered the family in large numbers. These things are not a few. Thousands and millions of consumption.
Along with our improvement in our consumption, our furniture consumption is also changing at the same time. Our furniture market is not a market for independent development. He is inseparable from economic and social development, especially consumption development and real estate development. From the stage of quality consumption, people demand spiritual enjoyment, demand a sense of ritual, demand cultural connotation, and have a good consumer experience. It is not enough to consume high-end things. China has formed more than 300 million yuan. The middle-income group, the toilet lid is not a joke. Our supply has problems. On the one hand, the low-end products are overcapacity, the homogenization market is saturated, and the competition is intensified. On the other hand, the supply of high-end products is insufficient, and innovation is not enough. Some people may say that I Why do business in Europe and the United States is not good? I think this is just the high-end that you are talking about is not the high-end consumers want. To say that your product does not meet the spiritual needs of people, innovation is not enough to make furniture. The bitterness, the lack of supply of special personalized and diversified products, and the prevention and control of pollution The requirements of the industry are in fact also the requirements of consumers. The three exports are entering the barren period. Products that require value-added exports must improve our understanding of the objectivity of change. Therefore, our furniture industry must also change as a furniture company to gain insight into changes in consumption. Demand is a guide, it is very important to do market segmentation and precise market positioning. The IKEA customer group is just a little petty. What are you? Especially the innovation-driven development, from the design of product technology marketing model to innovation, especially It is the combination of ergonomic design, new technology and new technology, and the humanized design is extremely important for the product. The concept of environmental protection and the concept of culture have become the soul and foundation of the product. Prevention and control of pollution is the whole society.
Conclusion: The arrival of the quality era, the arrival of furniture consumption, the trend of custom furniture originated from the inherent requirements of quality consumption, the whole house customization has become a new power in the field of furniture. The intelligent trend of furniture products has become a consumer trend, especially with home appliances. The combination of simple furniture, simple luxury, humanity and nature is the trend.
