Looking at the trend of furniture market from the trend of consumption
The maturity of the consumer market forms a clear market boundary:
With the improvement of the people's living standards and spending power, furniture consumption has become a necessity for people's lives rather than a luxury.
The consumption behavior of the furniture market has changed from catch-up consumption to personalized consumption. Therefore, with the maturity of the furniture consumer market, the legendary era of consumer spending has ended.
A brand-new, due to different regions, climate, environment, even culture, income, age, and post, resulting in different consumer attitudes and consumer behavior, directly affect the market supply and demand, and this different form of market
performance has promoted the emergence of different markets.
With different cultures in the north and the south, with different aesthetic perceptions, different residential environments and different environments, they have strongly broken through the differences in various types of furniture markets.
Furniture products no longer have the style specifications that are common in the country, and there is no popular style price anymore. Each shopping mall should choose its own market based on its own positioning.
The market boundary is becoming more and more obvious. Each business has its own uniqueness.
Consumption income and consumption cultural differences form a distinct class consumption:
In recent years, people’s income gap has widened. Some people’s income has continued to increase while others have seen a drop in income, thus opening up the distance for consumer spending.
Some focus on practicality and emphasize rational savings; others tend to be trendy, stressing exquisite taste and enjoyment of life, thus resulting in obvious strata consumption.
At the same time, different cultural perceptions also cause differences in different levels of furniture design styles, conservative cultures, with a sense of simplicity and simplicity as the focus; trendy culture,with simple ideas as new,
in the sense of consumption,there is to serve consumption.
There is also a feeling of price based on practical consumption. Different cultural views, some people are struggling to chase high,some people are deliberately seeking lower.
The formation of these different consumption levels has led to the diversification of furniture development and the service of different levels of consumerism.
The rationality of consumption has replaced the impulse of consumption:
With the maturity of consumption, furniture sales in the light season have disappeared, showing the calm and calmness of “no busy season and no light season”. Moreover,
people's understanding of furniture consumption has gone from the surface of the model price to the connotation of quality and price. Therefore, in the process of purchasing furniture,
it is the consumer action that occupies the initiative, rather than leisurely watching, identifying, and comparing. Unless there is a well-known word of mouth, several loud brands sell more centrally,
everything else. All of them are "alleged" personality choices. At the same time, in addition to the product recognition, people in the consumer behavior consider their own home decoration style.
The consumption of the middle class has become a new consumer motivation:
High-income earners began to experience consumption saturation. They could not always buy new furniture when they bought furniture; low-income earners had no desire to consume.
They always said so much, but they had rare practical consumer behavior. Therefore, real consumers are mainly based on the income-stable middle class. They seek for changes and improvements in their lives in a stable life.
Therefore, the mainstream of furniture consumption is still the middle and upper class market with moderate prices and moderate grades.
Prospects for future trends in consumer development:
Entering the new century's Chinese furniture market, the basic consumer trend will be consumption upgrades. Because of the economic growth and affluent life, the overall consumption of residents has changed from focusing on
the improvement of living standards to the emphasis on improving the quality of life, from the pursuit of material consumption to the pursuit of spiritual consumption and services, and from the basic bottom-up needs to the pursuit of people.
All-round development change.Therefore, in the consumption of furniture, people will pay more attention to the brand, brand-name consumption, environmental protection, energy conservation, spiritual and cultural products will become a consumer hot spot;
intelligent, healthy,convenient, personalized, and integrated will become the fashion of people's consumption.
The products with the fastest growth in furniture consumption will be complementary products in the kitchen and kitchen, multi-functional products in the dining room, assembly products in the living room, multi-functional products in the bedroom, home office products, and office furniture.
